Go Social or Go Home.

It is interesting to me how slowly some marketers (specifically those in the SMB or divisional enterprise business units) are slow to adopt these social platforms as part of their marketing plan. Social media levels the playing field for brands. And if your brand does not act responsibly in other “customer touch points” (i.e. service, price, value), then these platforms are where you will see the feedback…and it will be amplified to the masses. So building a good rapport via these communications channels is not only essential, it is mandatory going forward.

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