Funeral Plans?

Is the eMail Newsletter dead?

I get this question all the time from executive members who are trying to sort through all the communication channels we use. At the end of the day, email marketing is not only relevant, it is a necessity to your communication mix. (Is your sales team or customer care asking for twitter handles and facebook pages to input into your CRM? I highly doubt it.) So the “inbox” is still the best place to reach out. That means your email marketing has to be more relevant, timely, and a part of your strategy. If you write blogs or do facebook contests, or “offers”, your email campaign is the best way to “push” awareness to those not engaged in those forums. Cadence and content is CRITICAL – otherwise you marginalize yourself in a place where your brand once had value.

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