Keep your change handy

Social Media marketing is “coin operated” – you have to put something in to get something out. More to the point, what you put in must be relevant and real, otherwise it will be disregarded like the rest of the mindless chatter and get lost in the conversation. You must have a plan for what you are going to say, how you are going to say it, and how often you need to be saying it. You can beat your competition in the space by actually having a strategy over just having a presence.

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